Automotive Brands
We develop brand strategies for automotive companies, products and services, to position them as strong and effective brands in the collective minds of consumers.
Through our holistic approach to brand communication, we ensure that a brand’s touch-points all work in harmony to create a favourable perception within prospective markets. By engaging with our customers via an emotional approach we create and manifest absolute and sustaining brand loyalty.
Digital Media & Creative Services
Digital media is a natural extension of physical events. Our goal is simple - create a seamless integration between the two. Whether it's creating immersive environments, live broadcasting or connecting with consumers through social and mobile media, Specialised Adventures understands how to change consumer behaviors and how to deliver interactive experiences that inspire, build communities and extend a brand.
We can speak many languages, but none more fluently than when we communicate your brand through graphic design and video production. We offer full-service creative and event branding production capabilities. The creative process starts and ends with your brand in mind. With many touch points in the development phases, we work together with our clients to ensure the results are aligned with their goals.
Event Marketing
Creating buzz and building anticipation prior to an event are ways to maximize participation rates and awareness. Specialised Adventures works with its clients to develop an integrated event marketing strategy, which can range from identification and outreach to key influencers online, pop up events, or a simple email campaign. We tailor the tactics to the audience we are trying to reach, but always keep our eye on the goals of the event.
Live Broadcast
Want to extend an event reach to a global audience and increase engagement? Live streaming of an event can help achieve these goals.
Specialised Adventures provides on-site video production, programming and live web streaming for any type of event.
Social Media
Social media is an integrated part of all event strategies. It helps reinforce progressive positioning, popularize the brand, and extend reach to new markets. Specialised Adventures will use a mix of different tactics ranging from Facebook to participation in enthusiast communities. The specific tactic used is based on the audience we are trying to reach.
Event Management
Your key customers, employees and VIPs are the 20% that drive 80% of your business. Ensuring that these important stakeholders have a once-in-a-lifetime experience at major events and functions is our specialty. Full-service event management, strategic meeting planning, travel and ground transportation, website design, full scale production and creative development, online registration, auto shows and convention services are part of our standard fare. Our goal is to allow our clients to concentrate on their message and leave the event details to us.
Hospitality
Along with designing custom events that really appeal, what sets Specialised Adventures apart is the addition of a “plus“, a twist that always adds to surprises and delights. We take the smallest details above and beyond to satisfy our clients and their customers.
Whatever the solution, we will ensure your event leaves your guests with memories to last a lifetime.
Strategic Consulting
We understand the need to do more than simply deliver a compelling experience, we must deliver a return on that experience. We work closely in the early phases of the engagement to understand business goals, customer segments and sentiment towards the brand. We use these insights to design events and measurement plans to increase purchase consideration, build brand awareness and boost employee morale.
Sponsorship Development and Activation
Specialised Adventures offers marketing and promotional branding solutions such as sales promotions, direct marketing and merchandising. We also provide event marketing and sponsorship development as well as activation consulting services for any of the events we manage.
Measurement and Research
Measuring the effectiveness of the events we produce and communication strategies we implement are critical to our success. We utilize numerous research methods, including participant surveys, cost/benefit analysis, name capture and demographic information collection, among others. In addition, Specialised Adventures produces market research and trend analysis, as well as sales lead identification, contact, follow-up and post-event analysis.
Tailored Software Solutions
We offer a comprehensive suite of in-house software development expertise. Our team creates robust digital infrastructure tailored to your campaign’s needs. This includes cutting-edge websites, engaging forums, and seamless web and native mobile applications. We integrate with your existing systems, data, and APIs, optimising your organisation’s capabilities.
Data Analysis
Our expertise extends beyond development. We harness the data generated by your digital tools, performing in-depth statistical analyses. These analyses uncover valuable trends, providing profound insights into your customers and their interactions.
OUR APPROACH
Strategy & Planning
“Scripted Precision”, our development process, is divided into two phases, the creative process and the functional activation process. The first step in all of this is listening to our client's goals and objectives. The challenge is in the details, and we begin with a broad overlay of the creative concept with various tactical variables depending on client need.
These include, but are not limited to, creative direction and development, sponsorship development, site inspections and venue assessment, public relations and marketing activation assistance.
The only way to achieve flawless execution is with precision planning and, what truly separates us from others, the simple distinction of risk avoidance rather than risk management. We train our people to follow this philosophy and we constantly evaluate and activate better ways to deliver safe and sustainable services.
Planning an event is an important aspect of what we do, but remaining level-headed and flexible is a true asset of every one of our team members. Specialised Adventures completes a weekly operational meeting where all current projects are reviewed, and lessons learned shared.
We also believe that the feedback we receive from our client during and after each completed program forms the backbone of our corporate improvement philosophy.
Management & Delivery
By partnering with Specialised Adventures, you gain the benefit of consistent, "round-the-clock" support from our team of professional event planners and operations experts, who assist the designated Program Manager in their specific areas of expertise.
The Project Manager is the communications conduit who focuses on coordinating the strategic planning, technical development, program implementation, integration and overall coordination of the event. This approach offers our clients a cost-effective, non-duplicative answer to dynamic project and economic variables, eliminating the need for increased headcount or multiple subcontractors.
Communication, progress management and consistent, regular reporting plays a critical role in keeping the project on time and within budget. Detailed reporting guidelines are always established, as well as a schedule of meetings to ensure adherence to all specifications.
Specialised Adventures will help you achieve success in all your endeavours. We offer a full range of project development services to assist with your events, operations and maintenance.
Specialised Adventures work with our clients to develop a timeline and project schedule. If internal or external factors lead to a variance in the timeline, we immediately alert those parties involved so that we can remedy the situation before it becomes a factor.
Methodology
How we operate programs and events on behalf of our clients is what truly separates us from all other providers in the field. We research, develop, execute and create legacy value for what our clients NEED, but more importantly and more lasting, what our clients WANT.
This is a critical distinction for us and not just a question of semantics. Quite simply, to deliver what a client wants is the guarantee of sustainability and of memories that outlast the purely operational and logistics needs of most projects.
This is enhanced by an almost "spiritual" overlay that truly enhances the value of our services every day, with every client and in every market. Our loyalty to our people, our partners and our clients is a result of never wavering from our core values and principles.
This is based on a consistent standard of how we treat people and how we deliver excellence in everything we do. It is this nearly intangible, totally customized value that represents the uniquely integrated and cohesive guarantee of delivery that is Specialised Adventures.
Our Approach
Your clients are our guests, and we never forget that every aspect of their experience communicates the value of your brand. The Specialised Adventures team customizes each event to fit your needs and audience demands. We have a long history of building brands through fun, face-to-face, mobile and live consumer experiences. Our clients include Ford, Mazda, BMW, Nissan, Volvo and Land Rover and Honda. We strive to create programs that envelop the client, press and consumer in the total brand experience.